In this interview series, our CEO Donald Davidoff sits down with key industry leaders and disruptors to tell the stories of the people behind the performance. Today, we’re joined by Melanie Flaherty, the Sr. Vice President of Marketing for Carmel Partners, which is one of the nation’s leading specialists in real estate investment management, focusing on U.S. multifamily development and construction, and opportunistically, debt. Carmel seeks superior risk-adjusted returns across varying market cycles, executed through its vertically integrated platform in supply-constrained, high barrier-to-entry markets in the U.S.
Join us for a transparent look at how Melanie has proactively pushed the marketing function into areas of her organizations where it wasn't previously included, the role data plays in highlighting "soft spots" and lobbying for a larger budget, and her unique insights on benchmarking within the industry.
About Melanie Flaherty
Melanie Flaherty joined Carmel Partners in 2013, where she oversees branding, creative strategy, and digital marketing for Carmel’s multifamily portfolio as Senior Vice President, Marketing.
Previously, as Vice President, Marketing at Archstone, Ms. Flaherty led brand strategy and online marketing for 180+ luxury apartment communities in major metropolitan markets, including a pipeline of over 50 new development projects. Prior to real estate, Ms. Flaherty spent 13 years in brand management in the food industry. Ms. Flaherty headed marketing for Gardenburger (Wholesome & Hearty Foods), where she built the strategic plan and new products pipeline. Ms. Flaherty also spent eight years with ConAgra Foods, where she led the Hunt's brand revitalization including new products, new positioning, new website, and a comprehensive loyalty program.
Ms. Flaherty received a Bachelor of Science degree in business from the University of Colorado, Boulder, and a Master of Business Administration degree with honors from Thunderbird School of Global Management.