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Last updated: May 18, 2021

Real Estate Business Analytics (REBA) is committed to providing clear and concise information regarding our privacy policies and practices. This Privacy Statement describes how REBA collects, uses, and discloses certain personal information in the course of providing our services. By using our services, you consent to the information collection and handling practices outlined herein.

  1. Scope of Services

REBA provides business analytics software and services to rental housing owners, operators and managers (“Clients”). As such, REBA acts as a service provider under contract to our Clients and does not control any of the personal information we process on their behalf. Our Clients collect and control all such personal information, and REBA is required to provide our products and services in accordance with Clients’ contractual provisions and instructions regarding data collection, privacy, processing, and security.

Our Clients provide access to our software and services for their employee end users. This may include control over end-user account access and functionality, as well as access and monitoring of end-user data and activity. REBA is not responsible for the privacy or security practices of our Clients, and this Privacy Statement is not intended to cover those Client practices. This Privacy Statement also does not apply to the privacy or security practices of any third party.

    2. Information Collection

REBA’s Services may involve the collection and processing of personal information for business purposes. This includes Client resident and prospect information (provided by Clients to REBA) and Client employee information (collected by REBA to establish user account access to REBA Services). The personal information collected includes the following:

  • Contact Information & Identification: name, address, telephone number and email address
  • Personal Details: date of birth, employment history/income, gender, and marital status
  • Property Ledger Information and Documents: resident leases, resident ledger history, utility consumption/expense, property notices and communications, rent/fee payment receipts, and other Client-generated content related to property management and resident history
  • Credentials and Authentication Information: usernames, passwords, password hints and security questions
  • Location Information: real-time information about the location of your mobile device, including GPS coordinates and associated geolocation data
  • Technical Information: IP address, device and hardware specifications, and web browser type
  • Usage Data: logging data that tracks service access, usage, performance metrics, and error reports

   3. Information Use

The personal information collected by REBA is used strictly for the purposes defined in our license agreements with clients:

  • To provide analytics dashboards and reports
  • To support budget and forecasting activities
  • To calculate aggregate statistics and otherwise support other REBA applications and predictive analytics
  • To distribute communications and legally required notices regarding the status of REBA Services via phone, email, and SMS text.
  • To create, maintain, customize, and secure REBA Services user accounts.

    4.Information Sharing & Disclosure

REBA does NOT sell personal information collected through REBA Services.

REBA may provide personal information to third parties under limited circumstances, including service providers and vendors that support or integrate with the REBA Services described in this statement. REBA only shares personal information to the extent reasonably necessary to support REBA Services requirements, or for the third-party vendors or service providers to perform the services on our or our Clients’ behalf. REBA does not permit third-party vendors or service providers to use or disclose any personal information except for the purpose of providing the services we request of them. However, please note that REBA does not maintain direct control over the privacy policies and practices of Clients or any other third-party companies, agents, or contractors.

In addition, if REBA enters into any business transition, restructuring, merger, sale, or other transferring of assets, we reserve the right to transfer all REBA Services information, including all personal information, as part of or in connection with the transaction.

Finally, we will access, transfer, disclose, and preserve personal information when we have a good faith belief that doing so is necessary to:

  • Comply with applicable law or respond to valid requests by public authorities, including law enforcement, national security agencies, or other government entities;
  • Operate and maintain the security of REBA Services; and
  • Protect the rights and property of REBA, including both intellectual property and physical systems infrastructure.

    5.Cookies, Web Beacons, and Other Technologies – Do Not Track

When you access REBA Services or our website, our servers may place small text files (“cookies”) on your computer for recordkeeping purposes. Among other things, cookies enable us to gather information about your activity on our website for the purposes of improving your online experience, establishing secure user accounts, remembering your preferences and settings, and for other similar customization purposes.

In addition to cookies, the REBA Services and our website may utilize web beacons, clear gifs, or other technologies to gather information on how users interact with and utilize various features. For example, these technologies can identify popular pages, viewing patterns, click-through, conversion rates, and other information that can be used to improve, monitor, and operate our websites, products, and services.

Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers, and our sites are not currently set up to respond to those signals. Most internet browsers provide controls that allow users to directly manage or disable the placement and usage of cookies on their computer. Please note that disabling cookies may deactivate or otherwise restrict certain features on REBA Services or our website.

    6.Third-Party Links to Other Sites

REBA Services may include links to third-party service providers contracted by Clients. These linked services are operated by unaffiliated third parties that have separate and independent privacy statements, terms of use, and related notices or disclosures regarding information handling practices. We cannot be responsible for the information handling practices of independent parties and encourage you to review their practices prior to information disclosure.

REBA Services that offer mobile applications do not include third-party ad partners, campaigns, or personalized ad delivery.

    7. Data Security

REBA implements and maintains appropriate physical, administrative, technical and organizational measures to protect the information we process against unauthorized or unlawful access, use or disclosure, and against accidental loss, damage, alteration or destruction. Under our security policies and practices, access to personal information is restricted and authorized only for those who have a business need for such access. We strive to protect the personal information that we process; however, no security program is 100% secure and we cannot guarantee that our safeguards will prevent every unauthorized attempt to access, use, or disclose personal information. We maintain security incident response policies and procedures to handle incidents involving unauthorized access to personal data we process.

    8. Accessing and Updating Personal Information

In the event your personal information is determined to be outdated, incomplete, or inaccurate, you may access and update your information by contacting our Client who maintains the source data. Once they update their data, REBA’s data will be updated within 24 hours. If you are uncertain who to contact, you may request that information at the email address listed below (See “Contact Us”).

    9. Children’s Online Privacy

REBA does not target children under the age of 13 for the collection of information online, and our services are not designed to attract children’s attention or interaction.

   10. California Residents – Privacy Rights

California residents may avail themselves of rights granted by California laws and regulations. For a summary of California privacy rights, please refer to our Privacy Statement for California Residents.

   11. Privacy Statement Changes

REBA reserves the right to amend this privacy statement at our sole discretion at any time. When we make changes to this privacy statement, we will post the updated content to our applicable website(s) and REBA Services along with the effective date of the change. Your continued use of REBA Services following the posting of changes constitutes your acceptance of such changes.

   12. Contact Us

If you have any questions or concerns about this Privacy Statement or its implementation, you may contact us via the following methods:

Via US Postal Service at:

Attn: Privacy
9656 West Danzig Place
Littleton, CO 80127

OR Via email at: