December 23, 2025
REBA Acquires Markerr to Enhance Its Comprehensive Data Analytics Platform for the Rental Housing Industry
Markerr’s public rent data to provide key insights into market dynamics, improve operational intelligence and forecasting for REBA clients
DENVER, Dec. 23, 2025: Real Estate Business Analytics (REBA), the data foundation for the multifamily housing industry, today announced the acquisition of Markerr, a market data and analytics company offering transparent public rent datasets, market intelligence and forecasting models across multifamily and single-family rental markets.
The acquisition enhances REBA’s operational analytics platform with Markerr’s public rent data, demand and supply insights and predictive modeling for robust, AI-driven market intelligence. The expanded platform delivers a more complete intelligence layer for understanding performance grounded in clearly sourced and compliant internal and external data.
“Markerr has built an impressive foundation of critical market and public rent data,” said Donald Davidoff, Co-Founder and Chief Executive Officer of REBA. “Integrating that with REBA’s operational and asset management intelligence allows us to bring trusted datasets together in one platform enabling AI modeling that matters. This gives operators a more holistic, forward- looking view of performance that reflects both operational efficiency and market reality in the new regulatory environment.”
As new laws and regulations reshape how private and public data can be used, the enhanced REBA platform gives operators access to analytics and forecasting tools built on regulation- ready datasets and AI models designed for transparency.
Brian Lichtenberger, Founder and CEO of Markerr, added, “REBA has long set the standard for revenue and operational analytics. By adding Markerr’s public rent datasets, demand, supply and AI-driven forecasting models to REBA’s product suite, we’re creating a modern analytics framework that helps operators make faster, clearer decisions. The industry is asking for tools that are both compliant and predictive, and this combination delivers exactly that.”
REBA and Markerr’s historic alignment in stringent regulatory compliance practices ensures a continued commitment to conformity and optimal outcomes for clients.
“We’ve led the industry with first-party data analytics allowing customers to get the most from their internal data,” noted Chris Brust, REBA’s co-founder and Chief Product Officer. “Adding Markerr’s data suite enhances this platform with well-sourced, public third-party data. This enhances both our BI and Budget products while we ensure that our pricing and revenue management product only uses data allowed by its local jurisdiction.”
REBA’s expanded platform drives additional value and confidence for its users.
“By combining REBA’s industry-leading internal asset data with Markerr’s market insights, they are creating a more powerful analytics platform for multifamily owners and operators,” said Michael Hogentogler, Chief Operating Officer at LCOR, of the acquisition. “This unified, comprehensive, and compliant data foundation gives teams faster access to the metrics that matter most — so they can make better decisions and drive stronger performance.”
About REBA
Real Estate Business Analytics (REBA) is on a mission to change how rental housing uses data through a Connected Analytics Platform. REBA creates an analytical ecosystem, seamlessly connecting your transactional systems of record into a single source of truth. This platform connects departments and properties, fostering cross-functional collaboration driving engagement and unity around common goals. REBA's platform empowers organizations with deeper insights to make better decisions, faster, leading to enhanced performance & increased revenue. Learn more at www.getreba.com.
About Marker
Markerr is setting a new standard for real estate decision-making. Leveraging real-time data, advanced machine learning, and generative AI, Markerr enables clients to gain a competitive edge and make more confident, efficient decisions. Trusted by leading institutional real estate owners and operators worldwide, Markerr is supported by top investors including RET Ventures and Pretium. Visit www.markerr.com for further details.