9/2/25 8:15 AM | Revenue Management From Fragmented Tools to a Unified Marketing Dashboard with REBA BI

Previously, the company relied on a patchwork of tools—Google Analytics, reputation management platforms, and various ad reports—to monitor marketing effectiveness. REBA BI’s marketing dashboard consolidated these insights, providing a single source of truth for marketing spend and performance. 

Managing marketing performance used to mean bouncing between multiple platforms—Google Analytics for organic traffic, reputation tools for brand perception, and ad reports to track spending. With no single view of marketing effectiveness, valuable time was wasted compiling fragmented insights. 

REBA BI changed that. With its marketing dashboard, the company finally had a live, consolidated view of its marketing spend and performance. No more juggling between different tools or manually piecing together data to assess return on ad spend. 

"I was so excited when I saw the marketing dashboard because rarely do we include actual spending in these tools. That’s always the missing part, and yet it’s the most important—how much are we really spending in this channel, and what’s my return on ad spend?" 

Now, instead of reacting based on outdated reports, the marketing team can track efficiency in real time, ensuring every dollar spent is optimized for maximum impact.