7/9/25 9:15 AM | Revenue Management More Stability, Less Stress: Smoother Pricing Adjustments with REBA Rent

A NMHC Top 40 operator, overseeing 30,000+ units across high-growth U.S. markets had long experienced significant pricing fluctuations with their previous revenue management system. Even with conservative settings, rapid price swings created uncertainty, making it difficult for teams to manage pricing strategies effectively. With REBA Rent™, they found a more stable and predictable approach, reducing stress and improving confidence in pricing decisions.  

Our client's previous system frequently generated extreme price fluctuations, requiring constant adjustments to stay aligned with occupancy goals. This volatility puts pressure on teams to monitor and react to pricing changes daily, leading to decision fatigue and inefficiencies.  

By transitioning to REBA Rent™, our client reported experiencing greater stability in pricing recommendations, eliminating the dramatic swings that had previously required continuous oversight. This shift allowed their teams to focus on long-term strategy rather than reacting to constant fluctuations.  

"The lack of extreme pricing swings has been a big shift for us. As an owner-operator, we’ve traditionally been occupancy-driven, and even with what some would consider conservative settings, the day-to-day and week-to-week fluctuations were still aggressive. That constant stop-go feeling—prices surging up and down—was exhausting for our teams. It created a sense that we had to change pricing every single day just to keep up.  

With a more balanced and predictable pricing approach, teams could make adjustments with confidence, reducing stress and improving operational efficiency.  

The Results 

• More predictable pricing: Reduced extreme fluctuations improved stability.  

• Less operational stress: Teams no longer felt the need to adjust pricing daily.  

• Increased efficiency: More consistent pricing allowed for better long-term planning.  

With REBA Rent™, our client eliminated extreme pricing swings, creating a more predictable, manageable process that allowed teams to focus on long-term strategy rather than daily fluctuations.