2/29/24 10:54 AM | Revenue Management Need More Rental Revenue? Discover the Hidden Treasure in Your Unit Amenities 

While the concept of unit amenities seems straightforward in theory, the practical implementation poses significant challenges for multifamily operators. This exploration delves into the complexities that make the task of identifying missing amenities more intricate in practice than in theory. 

Treasures Under Your Nose  

Amenities are integral to property management, offering diverse benefits. They serve as a potent revenue stream, with correctly configured and priced amenities unlocking significant income potential. Beyond financial gains, well-positioned amenities enhance a property's market competitiveness, contribute to tenant satisfaction, and influence property valuation positively. Satisfied tenants are more likely to renew leases, reducing turnover and fostering a sense of community. Accurate amenity configurations streamline operations, enhance efficiency, and empower strategic decision-making. In essence, amenities are key drivers of both financial success and tenant well-being in the real estate landscape.  

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Challenges in identifying missing amenities  

Takes concerted effort  

Identifying missing amenities demands a focused effort from associates, involving a thorough comparison of the PMS configuration with on-site assessments using tools like site maps and Google maps. Associates should be attentive to the possibility of missing amenities in other parts of the community when identifying omissions in vacant units. 

Sheer volume of amenities is challenging  

Communities often have 10 to 20 amenity codes, each linked to specific unit features like finishes, flooring, floor, views, and location. Associates handle numerous unique unit-amenity combinations, ranging from hundreds to thousands. Managing such complexity requires specialized tools to ensure effective oversight and organization. 

Amenity bundling complicates things  

Associates face challenges in identifying missing amenities by solely examining a list of units and total amenity values. Each unit constitutes a nearly unique combination of individual amenities, such as floor, flooring, location, finishes, and rehab packages. For instance, if a balcony amenity is absent in unit 202 but present in 102 and 302, it might go unnoticed in a total amenity list that includes values for multiple attributes. This complexity highlights the need for a more targeted approach to pinpoint individual missing amenity values. 

Challenge of “zero-dollar” amenities  

Communities using pricing and revenue management (PRM) software aim to maximize base rent managed by the software. To achieve this, "zero-dollar" amenities are introduced for cases where all Unit Types (UTs) share a particular amenity, such as balconies in all one-bedroom units. This approach, while beneficial for rent management, presents challenges. It becomes challenging to distinguish between zero-dollar amenities and missing ones, and variations in amenity values across units make it difficult to identify omissions.  

Property management systems don’t make it easy  

Property Management Systems (PMSs) are primarily unit-centric, not favoring easy identification of missing amenities. They offer unit-level access and reporting for amenities but lack features to highlight patterns, making it challenging to spot gaps or inconsistencies. To streamline the process and identify missing amenities or irregularities, associates require tools that facilitate viewing amenities by floor and stack. 

The quest to identify missing amenities in multifamily properties is far from the theoretical simplicity it suggests. The multifaceted challenges, from incomplete configurations to data input errors and evolving property landscapes, demand a comprehensive approach. As operators navigate this complexity, leveraging tools and methodologies becomes imperative to enhance accuracy and optimize revenue potential.