An NMHC Top 40 operator, overseeing 28,000+ units across high-growth U.S. markets, had long relied on a legacy revenue management system filled with complex parameters and opaque decision-making. As they transitioned to REBA Rent™, they quickly realized that many of the settings they once considered essential were unnecessary.
Our client was accustomed to a system with hundreds of variables and a ‘black box’ approach to pricing decisions. While they had used it for years, they often struggled to explain why certain recommendations were made. They needed a solution that provided greater transparency and allowed their teams to make more informed pricing decisions.
By switching to REBA Rent, the operator gained more control over their pricing strategy while simplifying their revenue management process. The transition challenged their long-standing assumptions about complexity, helping them see that transparency and efficiency could go hand in hand.
"When you’ve been using a system with hundreds of parameters and a ‘black box’ of logic for so long, you start to believe that complexity is necessary. Moving from legacy systems to REBA, we had moments where we wondered, ‘What are we missing?’ or ‘Where’s this specific parameter?’ But in reality, many of those settings weren’t actually needed. It made us question whether we ever truly understood the impact of those parameters. Even after years with legacy systems, there were still moments where I couldn’t fully explain why the system made certain decisions."
With a clearer, more intuitive approach, the team found they could confidently make pricing decisions without relying on unnecessary complexity.
The Results
- Greater transparency: Teams gained a clearer understanding of pricing recommendations.
- More control: Eliminating unnecessary settings helped teams make more confident decisions.
- Simplified processes: Transitioning away from a ‘black box’ system reduced confusion and improved efficiency.
With REBA Rent, the team moved beyond the complexity of legacy systems, gaining clarity and confidence in their pricing decisions.
SHARE