REBA BI
30,000+ Units
Southeast, Mid-Atlantic
Owner/Operator, Developer, Asset Manager
Data trust was a significant hurdle in the adoption of REBA BI. With team members like Laura and Tina providing hands-on support, Bainbridge was able to overcome skepticism, leading to a smoother transition and stronger internal advocacy.
For Bainbridge, the biggest challenge in adopting REBA BI wasn’t the technology—it was trust. Like many operators transitioning to a new system, their teams hesitated to rely on the data, questioning differences in measurement calculations across platforms.
That hesitation quickly faded once key internal champions gained confidence in the system.
"That was the biggest hurdle—just trusting the data. Different systems calculate things in slightly different ways, and at first, that created doubt. But once we got past that first hurdle and I could explain exactly where the data was coming from and why it was accurate, everything changed.
Laura and Tina were instrumental in that process. They took the time to walk us through the details, and once I became a champion for the system, adoption became much easier. That was the turning point for Bainbridge."
With a solid foundation of trust in place, the company was able to shift focus from data skepticism to successful adoption, accelerating change management across teams.
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