May 6, 2025
REBA Welcomes Industry Veteran Annie Laurie McCulloh as Chief Operating Officer
Revolutionizing Connected Analytics as REBA Accelerates Growth
Denver, May 6, 2025: Real Estate Business Analytics (REBA), the trailblazer in Connected Analytics, today announced the appointment of industry veteran Annie Laurie McCulloh as new Chief Operating Officer (COO). With an impressive 20 years of experience in leadership roles on both the supplier and owner side of multifamily, Annie Laurie brings a wealth of knowledge and strategic insight into the rapidly growing company.
"I’m thrilled to join the incredible team at REBA,” said McCulloh. “This is an exciting time in the company’s journey, and I look forward to working alongside the talented individuals to take rental housing operations and data usage to new heights. Together, we’ll keep the momentum going and build on the impressive growth REBA has already seen.”
Annie Laurie has navigated through the complexities of scaling successful businesses, gathering expertise in transforming operations, optimizing teams and driving impactful change. Known for her ability to connect disparate functions and foster a dynamic work culture, Annie Laurie is the perfect fit for a company whose mission is to change how the multifamily housing industry uses data.
Under Annie Laurie's leadership, REBA will expand its operational capabilities to support the increasing demand for its cutting-edge solutions. The company is poised for significant milestones in the coming months, including increased adoption of REBA BI, REBA Budget, REBA Rent, and REBA Amenities.
"Annie Laurie joining our team is a game-changer for us," said Donald Davidoff, CEO and co-founder of REBA. "With her extensive experience, we know she will be instrumental in enhancing the efficiency, productivity and scalability of our operations as we continue our rapid growth. This is an exciting new chapter, and we can’t wait to see where Annie Laurie's expertise takes us."
About Real Estate Business Analytics
Real Estate Business Analytics (REBA) is on a mission to change how rental housing uses data through a Connected Analytics platform. REBA creates an analytical ecosystem, seamlessly connecting your transactional systems of record into a single source of truth. This platform connects departments and properties, fostering cross-functional collaboration driving engagement and unity around common goals. REBA's platform empowers organizations with deeper insights to make better decisions, faster, leading to enhanced performance & increased revenue. Learn more at www.getreba.com.