Press Release

Tuesday, November 21, 2023

Littleton, COReal Estate Business Analytics Acquires Amenity AnalyzerTM by D2 Demand Solutions Software

REBA announces software application acquisition to expand and elevate solution offerings.

Real Estate Business Analytics (REBA), a data analytics company on a mission to change how the multifamily industry uses data, proudly announces the successful acquisition of Amenity AnalyzerTM from D2 Demand Solutions Software.  This strategic acquisition marks a significant milestone in REBA's commitment to enhancing its suite of products and delivering unparalleled value to its clients in the multifamily industry. 

Amenity AnalyzerTM empowers users with a comprehensive application, enabling them to conduct thorough audits of their unit amenities to ensure accurate and optimal configuration. It facilitates in-depth quantitative analysis of square foot adjustments, popularly known as "floorplan offsets" or "base rent adjustments," and provides insights into the appropriateness of unit amenity pricing—whether they are set too high, too low, or perfectly aligned with market standards.  

“As the industry looks to navigate a potentially volatile marketplace regarding revenue growth, it’s more crucial than ever for owners and operators to capture the value of their amenity investments. Adding Amenity AnalyzerTM to our solutions offering gives our clients an immediate way to uncover hidden value and revenue right under the surface,” expressed Donald Davidoff, CEO & Co-Founder of REBA.  

Jessica Mills, Founder of Amenity AnalyzerTM, shared her insights on the acquisition, mentioning, "Having led the effort to build the Amenity AnalyzerTM application, I am thrilled to see it find a new home within REBA. The REBA team shares my passion for helping clients uncover revenue opportunities and this partnership made strategic sense. I am confident that the transition will maximize the potential of this application and bring immense value to our mutual clients and prospects." 

The acquisition of the Amenity AnalyzerTM application stands as a testament to REBA's commitment to driving the multifamily industry forward through technology innovation and excellence through better use of data—making better decisions, faster. This strategic move further solidifies REBA's position as the leader in delivering cutting-edge business intelligence, budgeting and revenue management solutions to its clients.   

For more information about Amenity AnalyzerTM or REBA’s solutions, please visit www.getreba.com 

About D2 Demand Solutions

D2 Demand Solutions Software is dedicated to leveraging technology to solve problems, optimize processes, and create enhanced decision-making capabilities in the rental industry.  With an agile team proficient in many coding languages, D2 Software addresses a critical need by offering specialized software solutions to operators who may not have the time or resources for these projects internally.  Our founders bring extensive industry experience, and pride themselves on serving as the bridge between business strategy and technological innovation. 

About Real Estate Business Analytics

Real Estate Business Analytics is on a mission to change the way the multifamily industry uses data. REBA helps multifamily leaders ask insightful questions about their business by giving them access to all their data in one central location. We do this by offering a suite of business intelligence, budget and pricing and revenue management solutions that gather data & deliver insights so you can unlock your aha moments and make better decisions, faster. With REBA, you can eliminate Excel hell, bad data, legacy systems, and analysis paralysis with tools built by multifamily for multifamily.