About REBA

The Data Foundation for Multifamily Housing

M+

Housing units using our solutions

Years of Multifamily

Years of
Proptech

+

Employees Worldwide

Our Mission

By Multifamily For Multifamily

Real Estate Business Analytics is on a mission to change how the industry uses data by establishing a powerful data foundation from which multifamily teams can find answers quicker, act with confidence and accelerate portfolio performance.  This foundation delivers reliable, real-world data and insights at the speed of curiosity. REBA gives operators and their AI a clean data foundation that leads to better, faster decisions.

REBA team collage

Our Core Values

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We are Persistent

We are doggedly determined when others are unable or unwilling…unlocking massive value.

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We are Honest and Authentic

We may not always be right, but we act with conviction and are willing to change course.

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We are Innovative

We find solutions others don’t, pushing the industry forward and unlocking creativity.

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We are Centered on our Customers

We create solutions to fit customers’ needs rather than forcing them to change to fit ours.

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We Have Empathy for Everyone We Interact With

We seek to understand others so that we can stand alongside them and be true partners.

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We are Confident, Yet Humble

We are proud of our experience and expertise and equally enjoy learning something new from our colleagues and customers.

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We Have Fun!

We have great camaraderie and genuinely care about each other.

Meet the REBA Leadership Team

A Handpicked Group of Multifamily Experts

  • All
  • Leadership
  • Board
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Donald Davidoff

CEO & Co-Founder

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Chris Brust

CPO & Co-Founder

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Jason Whittington

Chief Technology Officer

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Lara Maddox

BI Industry Principal

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Kevin Shtofman

Chief Operating Officer

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Tracy Paulk

Head of Customer Success

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RJ Gentile

Principal, PSG

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Marco Ferrari

Managing Director, PSG

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Katie Bullard

Advisor

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Sheldon Lewis

Managing Partner, Blueprint Equity

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Joanne Chapman‑Reps

Chief of Staff

Our Culture

The rules (written and unwritten) that drive our behavior

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All In

We focus on our team members and how we partner with our customers.

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High Expectations, Quality, and Pace

YOLO…So let’s get it right!

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Innovation and Learning Everyday

We each can learn from each other.

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We Live Our Values

Actions speak louder than words.

Learn More About the REBA Culture

A cartoon dog wearing a blue shirt with a bar chart and REBA on it is smiling with a paw raised, as if ready to tell you all about data. The cheerful pup holds a tablet displaying a bar graph, making learning about REBA both fun and engaging.

Meet Our Mascot

Hi, I’m Data the dog, a cocker spaniel trained to sniff things out before they happen.

Meet Data

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Join Our Team

It takes a village to change how the industry uses data & we take a lot of pride in the team we’ve assembled so far.

Open Positions