The Marketing Opportunity
Proving Marketing Impact
Marketing return is demonstrated in the data.
One of the best ways for marketing to impact and influence operations is to bring data to the table and show someone something they didn’t know within the portfolio. Better data allows marketers to work on the business not in the business, correlating marketing data with operational data to conduct “what if” analyses to prove a point of view.
The Marketing Value
Work On The Business, Not In The Business
Reveal the true operational impact of your work.
One Central Data Hub Across Tech Stack
Correlate marketing data points with operational data points to show the impact marketing strategy has on KPIs.
Ask The Right Questions
Avoid knee-jerk reactions that lack strategy. Graduate from asking easy and expected questions about your portfolio to asking strategic, data-driven ones.
Put All Your Data to Work for You
Remove the constraints on what data is available & how you can analyze it so that you can put all your data to work.
Focus Efforts Where Needed
Use alert thresholds to identify your “focus communities” & see a higher return on your time (or money) investment.
Conduct “What If” Analyses
Drill down into your leasing funnel to identify how many leads you need to achieve desired occupancy or conversion opportunities.
Evaluate Marketing Spend
Dive into granular property spend such as cost per channel, cost per lead/lease, etc. or roll that up across your portfolio to see the effectiveness.
REBA Clients Know
Data Improves Collaboration
Melanie Flaherty, Sr. VP, Marketing, Carmel Partners
“One thing I like about REBA is how it helps the team look at consistent information. REBA makes it quick and easy to identify problems and market differently. Data can tell a great story and make it easier to partner with Operations to improve performance.”
Solutions for Marketers
We offer a suite of business intelligence, budgeting, and pricing & revenue management solutions to help marketers capitalize on their data.
REBA BI
Unlock data silos so you can put all your data to work for you and make smarter decisions, faster.
REBA Budget
Get out of “Excel Hell” and cut your budget season time by 50%.
REBA Rent
A pricing & revenue management platform built to help you handle 2x as many communities.
REBA Amenities Analyzer
Save time and capture as much as $20,000 or more per year in rental revenue by auditing amenity pricing.