Meet Our Mascot

Data the Dog

Hi, I’m Data, a cocker spaniel trained to sniff things out before they happen! 

I recently traced in my ducks for dashboards and am helping multifamily rental housing companies make smarter decisions, faster. I believe all data leads to insights, lessons are best taught via stories & curiosity never killed the cat. So, let’s get curious together and find out what story your data is telling!

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Cartoon dog wearing a blue shirt with a bar chart and REBA logo, holding a tablet displaying similar data and raising its other paw, inside a blue circular border.
Large, bold, white closing quotation mark symbol on a black background, evoking the clarity and precision often associated with presenting data.

Motto

“Good questions outrank easy answers.” 

Paul Samuelson

A simple white heart icon representing data, set on a transparent background.

Hobbies

“Fetch,barking, feet warming, grooming, telling stories, laughing at my own jokes & Duck, Duck, Goose

A white map location pin icon with a circular hole in the center, symbolizing data points, displayed on a black background.

Dog House

Happy to curl up at my owner’s feet at Team REBA’s virtual offices.

Data the Dog

Why the Cocker Spaniel?

The REBA team chose Data the Dog to bring often abstract data concepts to life.

Spaniels were first used as hunting dogs to sniff out ducks. The “holy grail” of business intelligence is predictive analytics which processes the data to come up with predictions of what might happen in the future. If executed well, predictive analytics offer you the gift of time. Time to preemptively impact the future before it is here.

Cockers are named after the Woodcock, a game bird they are efficient at flushing out and retrieving. They are also known for their obsessive barking. Centralizing all of your data into a single source of truth & setting alert thresholds allows you to dig into any area of your business and prioritize your efforts to drive the most impact.

Spaniels are in need of frequent grooming to keep them sharp, effective, healthy, and looking good. Whether through charts, graphs, infographics, maps, scatterplots, histograms, and more, visualization allows information and data to be represented in a more pictorial way; one that often makes data more easily accessible and consumed.

Cocker Spaniels are the smallest sporting breed yet are very popular. They make great companions due to their easy-going, lively, intelligent & adaptable personalities. Our small team is made up of rental housing industry veterans who pack a punch when it comes to real estate data analytics and budgeting expertise.

A plush dog toy wearing a blue shirt sits next to a nameplate on a desk that reads DOG MOM, with a paw print in place of the O in MOM—a perfect gift for the pet lover who prefers their data organized and their desk decor adorable. A pile of brown and white plush dog toys wearing blue shirts with a white rectangular logo on them—all closely packed together—resembles a cozy cluster, much like a well-organized set of data arranged for easy access.
A person kayaks on a lake ahead of an orange kayak with a plush bear in a witch hat resting on its front, collecting peaceful moments like valuable data. Trees and houses line the shore under a clear blue sky.
A fluffy white dog lies on a blue cushion, gently biting a plush toy dog wearing a blue shirt. Sunlight streams in from a window behind them, illuminating the peaceful scene like carefully arranged data. A blue chew toy is nearby. A pile of brown and white plush dog toys wearing blue shirts with a white rectangular logo on them—all closely packed together—resembles a cozy cluster, much like a well-organized set of data arranged for easy access.
A plush dog toy wearing a blue shirt sits next to a nameplate on a desk that reads DOG MOM, with a paw print in place of the O in MOM—a perfect gift for the pet lover who prefers their data organized and their desk decor adorable. Two dogs sit on a rug in a living room; one tan dog lies in a dog bed while a black dog sits next to it. A plush dog toy is in front of them, and data, along with furniture and plants, fills the background.
Plush dog toy with light brown and white fur, lying down on a brown surface. The dog wears a blue shirt with white text or design on its back, playfully suggesting it’s ready to fetch your data.