About REBA

The Data Foundation for Multifamily Housing

M+

Housing units using our solutions

Years of Multifamily

Years of
Proptech

+

Employees Worldwide

Our Mission

By Multifamily For Multifamily

Real Estate Business Analytics (REBA) is on a mission to transform disconnected data into a reliable foundation that empowers multifamily teams to find answers quicker, act with confidence and accelerate portfolio performance. This foundation delivers real-world understanding and actionable insights at the speed of curiosity. Functioning as a single source of truth, REBA provides a common language that allows multifamily teams to align and excel. 

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Our Core Values

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We are Persistent

We are doggedly determined when others are unable or unwilling…unlocking massive value.

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We are Honest and Authentic

We may not always be right, but we act with conviction and are willing to change course.

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We are Innovative

We find solutions others don’t, pushing the industry forward and unlocking creativity.

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We are Centered on our Customers

We create solutions to fit customers’ needs rather than forcing them to change to fit ours.

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We Have Empathy for Everyone We Interact With

We seek to understand others so that we can stand alongside them and be true partners.

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We are Confident, Yet Humble

We are proud of our experience and expertise and equally enjoy learning something new from our colleagues and customers.

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We Have Fun!

We have great camaraderie and genuinely care about each other.

Meet the REBA Leadership Team

A Handpicked Group of Multifamily Experts

  • All
  • Leadership
  • Board
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Donald Davidoff

Executive Chairman & Co-Founder

David Woolenberg

Chief Executive Officer

Headshot of Chris Brust

Chris Brust

CPO & Co-Founder

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Jason Whittington

Chief Technology Officer

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Kevin Shtofman

Chief Operating Officer

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Tracy Paulk

Head of Customer Success

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Joanne Chapman‑Reps

Chief of Staff

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Lara Maddox

BI Industry Principal

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RJ Gentile

Principal, PSG

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Sheldon Lewis

Managing Partner, Blueprint Equity

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Marco Ferrari

Managing Director, PSG

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Katie Bullard

Advisor

Our Culture

The rules (written and unwritten) that drive our behavior

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All In

We focus on our team members and how we partner with our customers.

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High Expectations, Quality, and Pace

YOLO…So let’s get it right!

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Innovation and Learning Everyday

We each can learn from each other.

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We Live Our Values

Actions speak louder than words.

Learn More About the REBA Culture

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Meet Our Mascot

Hi, I’m Data the dog, a cocker spaniel trained to sniff things out before they happen.

Meet Data

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Join Our Team

It takes a village to change how the industry uses data & we take a lot of pride in the team we’ve assembled so far.

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