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July 27, 2022

Real Estate Business Analytics Welcomes New CTO to Executive Team

REBA appoints multifamily industry veteran to lead technology innovation.

Real Estate Business Analytics (REBA), a data analytics software company on a mission to change how the rental housing industry uses data, announced the appointment of multifamily industry veteran, Jason Whittington, as its Chief Technology Officer. 

As CTO, Whittington will lead the company’s technology strategy and drive the delivery of innovative solutions to REBA’s customers. Jason joins the company with more than 20 years of multifamily experience and deep knowledge in tech applications, data analytics, information technology, and multifamily operations.   

“I am a technology and data-driven former property management operations professional,” said Whittington. “I am excited to now be a part of the team building solutions that allow those property management leaders to make faster and more informed decisions, but also allow them to give their employees back that most valuable of all assets – time.” 

Jason was formerly the Vice President – Business Solutions at Gene B. Glick Company, overseeing the Applications, Data & Analytics, Information Technology, Marketing, and Training & Customer Experience departments. Prior to that, he was a partner at Freehauf Consulting, helping property management clients with needs assessments, software selection, business process reviews, implementation services, and custom report writing. 

“Jason’s experience in the industry is deep and broad, and his relationships with other senior executives are extensive,” said Chris Brust, REBA Co-Founder and CPO. “His experience developing an in-house multifamily BI solution and past involvement with NMHC’s Technology, Business Intelligence & Innovation Committee make him a perfect addition to our team to take multifamily data solutions to the next level.” 

Adds Donald Davidoff, REBA Co-Founder and CEO, “I’ve had the pleasure of working with Jason at various times in the past 10 years. I was always struck by his ability to marry together the people and tech sides of rental housing. That expertise is exactly what is needed for REBA BI, REBA Budget, and other predictive analytics applications on our roadmap.” 

Jason is an Indiana native where he lives with his wife and sons. He holds a bachelor's degree in Accounting from Hillsdale College and served in the U.S. Army as a Tank Commander. 

Get to know more Jason Whittington on our blog.