The People Behind the Performance – An Interview with Lucas Haldeman

June 30, 2023 by Jocelyn Quall

In this interview series, our CEO Donald Davidoff sits down with key industry leaders and disruptors to tell the stories of the people behind the performance. Today, we’re joined by Lucas Haldeman, CEO & Founder of SmartRent, the leading provider of smart home and property operations solutions for the rental housing industry.

Join us for a transparent look at Lucas’ views on the similarities and differences between single-family homes and multifamily, the challenges of putting your organization under a microscope to drive to profitability, the downside of technology & innovation, his wish for vendors to play nicer in the sandbox when it comes to working together for the good of the clients, and the importance of making data actionable.

About Lucas Haldeman

Prior to founding SmartRent in 2017, Lucas Haldeman served as the Chief Technology and Marketing Officer of Colony Starwood Homes (formerly NYSE:SFR and now part of Invitation Homes Inc. (NYSE:INVH)) from 2013 through 2016, where he and his team developed a platform that was instrumental in helping the business acquire, renovate, lease and manage more than 30,000 single family homes. Previously, he served as the Chief Information and Marketing Officer for Beazer Pre-Owned Rental Homes from 2012 through 2013, and was the founder and managing partner of Nexus Property Management, Inc. from 2006 through 2012. Mr. Haldeman received a Bachelor of Special Studies degree in economics and business, English, and computer science from Cornell College.