Note from Donald | August 2026

September 1, 2026 by Donald Davidoff

I’ve got two big things on my mind as August winds down and we welcome September 2026.
 
First, I’m really excited about the upcoming releases coming from our Product and Engineering teams. After a couple of years of use, REBA Rent is taking all of the feedback we’ve received from customers and prospects and is releasing an updated reporting suite along with integrated AI functionality. This will include AI summaries, in-screen insights and AI chat capabilities. This represents our ongoing commitment to make REBA Rent even easier to use and thus continue to improve performance, revenue manager productivity, and user experience. 

Can’t wait for you all to see this and give us feedback! 

Second, and even more exciting, will be the release of our MCP to support customer AI efforts. Already in beta testing, this enhancement will cement our position as THE foundation for data driving useful AI initiatives. And we’ll follow that up with a release of APIs that give even more flexibility and precision in both traditional data integrations and agentic AI implementations. 

So what does this mean to you as an operator, owner and/or asset manager? It brings to fruition the commitments we made at our REBA Insights user conference back in Vail to enable multifamily rental businesses of all strategies to get the most from their data as we all try to make sense of the best way to work in this AC (“After Claude”) world. 

• For those of you with a strategy aimed at focusing on your strengths as operators and/or asset managers, REBA will deliver AI insights across all our products. Businesses in this archetype choose not to invest heavily in IT or Data Science, instead relying on their tech choices to provide the necessary capabilities in this AC world. REBA is committed to providing those capabilities 

• For those of you with a strategy to differentiate through your investment in internal tech developer and Data Science capabilities, this means that you don’t have to spend the time and money, nor own the technical debt, of the foundational data elements. REBA does that for you (e.g. when a PMS changes something, we take care of it so you don’t have to). This lets you take your limited tech and data resources and put them to the best and highest use…building on top of and adjacent to the REBA semantic model. You leverage what we have rather than having to rebuild it yourself. 

And course this supports every flavor in between those extremes. 

I was watching a replay of a Willy Walker webcast with McKinsey’s head of Real Estate who is also an AI expert, and he posed the question whether companies should build, buy or partner. His answer was straightforward…“You should do all three!” 

We at REBA couldn’t agree more! And now we’re putting our product where our mouth is…and you have the flexibility to implement your own data strategies with it.