Customer Case Study: REBA Rent Advantage Faster Gains & Smarter Pricing
To evaluate the performance of REBA Rent™ against LRO, a multifamily owner/operator with more than 25,000 conventional units conducted a 90-day pilot. The study spanned 1,891 pilot units across seven properties in Atlanta, Austin, Boston, Dallas, Houston, South Florida, and Southern California, compared against 1,578 control units using LRO within the same markets. This case study explores the impact of REBA Rent’s dynamic pricing model in
improving key revenue metrics, including market rent growth, leasing velocity, and rent per unit.
