REBA Blog - Rental Housing & Multifamily Data Analytics Insights

The People Behind the Performance - Interview with Jessica Fern-Kirkland

Written by Devin Edwards | 10/17/23 2:40 PM

In this interview series, our CEO Donald Davidoff sits down with key industry leaders and disruptors to tell the stories of the people behind the performance. Today, we’re joined by Jessica Fern-Kirkland, CEO of Einstein Solutions*, an innovative consulting service that goes beyond traditional approaches. They provide proprietary Transformation Navigation (SM) solutions prioritizing action and execution. Instead of conventional consultants, their Navigators (SM) team is dedicated to strategy and ensuring its successful implementation. 

  

Join us for a chat with Jessica Fern-Kirkland as she discusses various aspects of the multifamily industry and her career. She emphasizes the importance of data-driven decision-making, especially in an industry with changing resident expectations. Jessica also highlights the need for a transformation in the multifamily sector, including the adoption of innovative technologies. She mentions her background and the challenges the industry faces in terms of training and embracing data and technology. Additionally, she emphasizes the significance of change management when implementing data-driven solutions. The conversation ends with a discussion of prop-tech innovations, including communication tools tailored to property management. 

 

About Jessica Fern-Kirkland  

Jessica Fern-Kirkland (she) is a transformative thought leader with 15 years of experience challenging norms and fostering innovation across various domains. Her expertise spans learning, development, technology, product, and operations, consistently achieving exceptional results. Her unique transformation approach integrates cutting-edge solutions, psychology, science, and industry insights, making her the ultimate X factor for any organization. Holding a bachelor's in psychology from Capella University and a Product Management certification from the Pragmatic Institute, she is also a sought-after speaker and a recipient of prestigious industry awards. She serves as the Chair of the Human Services Commission for the City of Covington and is an executive board member for Cycle Therapy Racing. 

Jessica also coaches and provides mentorship to leaders, helping them develop skills in organizational identification and the ability to separate feedback from personal to professional. In her efforts to improve organizational culture, she teaches effective communication, self-regulation, responsive and respectful reactions and active listening skills. Jessica lives in the Pacific Northwest with her family and spends her free time enjoying mountain biking and outdoor adventures.

 

*Note: This interview was recorded before Jessica's new role as President & Co-Owner at Bromley Living.