In a recent episode of Multifamily Elevated, host Suzanne Hopson sat down with REBA CEO, Donald Davidoff, to discuss one of the biggest challenges multifamily operators face today: disconnected data and siloed operations. Donald shared his vision for a Connected Analytics Platform, why it’s more than just a tech solution and how it’s helping companies move beyond fragmented point solutions to smarter, faster decision-making.
Here are the key takeaways from their conversation:
Many multifamily companies operate with a patchwork of disconnected systems, forcing analysts and operators to spend 80% of their time just compiling data instead of analyzing it.
“Analysts are spending so much time collating data that they can’t move at the speed of curiosity. Many questions don’t even get asked because people assume they can’t answer them.”
Disconnected systems also create inconsistent metrics, making it difficult for different departments to align on key business decisions.
REBA has pioneered the concept of Connected Analytics, a shift from traditional business intelligence to a system that not only integrates data but connects teams.
“It’s not just about technology—it’s about connecting people. The impact of a connected analytics platform is breaking down silos between teams that wouldn’t normally collaborate.”
A great example? At Brookfield, their VP of Maintenance used REBA’s dashboards to realize how make-ready times were affecting revenue management, leading to a cross-department initiative that cut make-ready days nearly in half.
Operators need speed to action more than ever. Companies using Connected Analytics gain real-time insights, allowing teams to respond before problems escalate.
“If you have to spend a week just compiling reports, you’re already behind. Speed equals money.”
With REBA’s platform, clients have reduced decision-making cycles from weeks to minutes, improving efficiency across leasing, pricing, marketing and maintenance.
While AI is the hottest topic in tech, Donald takes a practical stance, warning against its misuse in predictive analytics due to the industry’s relatively small data sets.
“AI only works when you have massive amounts of data—terabytes or petabytes. In multifamily, we’re dealing with megabytes and gigabytes. If you force AI into the wrong problem, it’ll confidently give you an answer—even if it’s wrong.”
Instead, Donald sees AI’s biggest impact in:
Donald advises multifamily leaders to stop chasing individual point solutions and instead think platform-first when making tech decisions.
“If you keep scratching itches with point solutions, all you get is a disconnected Franken-monster of a tech stack.”
His recommendation? Define your long-term platform strategy now—considering both customer-facing tools (leasing, marketing, CX) and back-end analytics to ensure seamless integration.
Multifamily companies looking to stay competitive must move beyond siloed systems and adopt a platform approach to data and analytics. With a Connected Analytics Platform, companies can:
Download our How Data Transforms Multifamily Property Management white paper to learn more about the benefits of a connected analytics platform.